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Based in Montà d'Alba in the Roero area and in Verduno – Barolo Area.
The grapes are harvested by hand and softly pressed and picked before fermentation begins
The Pelassa Family
Devoting time and passion to their vineyards since 1960
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Based in Montà d’Alba the Pelassa Winery owns vineyards in the Roero Area and in Verduno – Barolo Area. Thanks to consistency in choices, commitment to the job and love and care for details, the Pelassa family captured not only the home market, but also the foreign one, being on the wine list of the best restaurants in Europe, America and Asia.

Mario founded the Pelassa winery in 1960, after he had finished his military service. He was able to find a consistent group of customers in Northern Italy. Now he devotes all his time and passion to work in the vineyards.

Maria Teresa, familiarly called Teresina, has always supported Mario and now she continues to help Davide and Daniele in the vineyards, in the cellar and with the customers: she is “simply indispensable”. As they say in Italy, “la mamma è sempre la mamma” (“our mum will always be our mum”).

The scrupulous job of selection and clonal planning in the new plants and the investments in the winery enhance the quality of their grapes and help them reach their main goal: producing wines with a full correspondence wine-vineyard-terroir. 

The grapes, harvested by hand are softly pressed and picked from the bunch before fermentation begins at controlled temperature. After the harvest red wines carry out malolactic fermentation and then are stored in wine casks made of wood or steel. White wines are bottled in spring and red wines are bottled in summer.

In the last years the firm has concentrated mainly on the cultivation of the three varieties which are the most suitable to the typical soil of the area: Arneis, Nebbiolo and Barbera.



Ruby red with violet shades with a persistent perlage. The bouquet remind strawberries, raspberries and blackberries. It is sweet, aromatic with a nice, acid length.

La Ca Nova
Fertile land, where the vine has been grown since the dawn of time.
The wall of wine patiently sitting and getting ready for release.
The Rocca Family Philosophy
Is to allow nature to take its course as much as possible and interfere only when necessary - don't remove anything or add anything.
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There is the sense that time has stood still at the 18 century La Ca` Nova cascina of the Rocca family which is located atop the famous Montestefano vineyard just as you enter into the village of Barbaresco. This “new cascina” is about 150 years old new.  Since that time, the Rocca family has been the custodian of this estate and pretty much kept things unchanged. It is still run in a family manner by Marco Rocca, his brother, father and uncle. It’s a farming family that’s remained pretty much as it always was.

In an era in which producers enlarge their estates and tractor drive throughout the appellation, the Rocca are definitively old school and as close to home as they have always been. They tractor out directly into the vineyard and that’s it.

The Rocca’s have the fortune of owning over 12 hectares of Nebbiolo for Barbaresco on two of the appellation’s finest cru vineyards: Montefico, and especially the hill top crest of the vineyard called Bric Mentin, and Montestefano. The remainder of their vineyards are immediately adjacent in Ovello. The two cru are each bottled separately and a combination of Ovello, Montefico and Montstefano make up the regular Barbaresco.

Aging and making of the wines is traditional and pure.  It’s all about pure vineyard expression with no interference. The taster will always recognize the tell tale signs of the chalky, minty, floral Montefico and the darker, exotic, incense-like Montestefano. To those  accustomed to wines made in a more manipulated style, the intense, almost pungent aromas might startle at first. But let them settle and these wines will reveal extraordinary and individual, vineyard characteristics.



Wonderfully open-knit and inviting. Sweet red cherry, kirsch, mint, spice and white pepper make a strong opening statement. 


Warm, rich and inviting.  Black cherry, plum, sage, lavender, menthol, licorice and spice take on exotic shades of expression. 

La Bioca - A small winery in the Langhe zone
16.5 hectares situated in the villages of Monforte d’Alba
Their wines include the traditional wines of the Langhe area.
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The word “biòca” comes from the Piemonteis language and is used to describe a decisive person often with a “tough head”, just like the winery, with all their ambitions, make their best to express the excellence of the land through the wines they make.

La Biòca is a small winery in the Langhe zone. Their vineyards are situated in the villages of Monforte d’Alba (Bussia, San Sebastiano subzones), Novello (Ravera), La Morra (Castagni & Croera) and Barbaresco (Secondine, Ronchi). 


 Apart from the larger production facility, the 2 spacious warehouses and the underground cellar, the  winery has a large tasting room with an enormous terrace and an “agriturismo” with 7 comfortable rooms.

Their wines include the traditional wines of the Langhe area like the Dolcetto, Barbera, Nebbiolo, Freisa, Favorita, Barolo & Barbaresco, represented by different crus. The new plantings are predominantly Nebbiolo (2 different clones – Michet & Picotener), a new Dolcetto vineyard and 4 small vineyards with Rossese bianco, 2 clones of Chardonnay at Bussia and San Sebastiano (Monforte) and Pelaverga at Castagni (La Morra) on the very border with Verduno.




Delicate on the nose with red fruits, peaches and apple notes. The vague tannins tighten the structure and underline the dark mineral finish.

Nebbiolo d'alba sterma

Only the best lots produced by this vineyard are bottled under the label “Stërmà”, just to better show the individual character of this Nebbiolo.

Barolo ravera

This wine has been aged in tonneaux and barrels after one or two wines. The lots have been blended in June 2016 and the wine has been bottled one month later.

Angelo Negro
Combining craftsmanship and innovative techniques, with the utmost respect for quality and naturalness.
Familia Negro
Since 1670 the Negro family has been cultivating their vineyards in the hills of Roero.
The excellent exposure, the various soils and microclimates and the meticulous work in the vineyard and in the cellar give rise to wines that are very well defined and rich in character, appreciated and known throughout the world.
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Since 1670 the Negro family has been cultivating their vineyards in the hills of Roero, working to increase the value of this wonderful corner of Piemonte. Dedicating their vines to the  prestigious native varietals such as Arneis, Dolcetto, Barbera, Nebbiolo, and Birbet. Today the estate spans over 60 hectares covering some of the most prestigious area in Roero.

The estate is lead by Giovanni Negro who also happens to by the Mayor of Monteu Roero.  His wife Marisa and children Gabriele, Angelo, Emanuela and Giuseppe all hold various positions and do everything from work in the vineyard to wine production and sales.  This is a true family production and has been for many years.  The attention to detail and the passion shows in each and every wine.  



The Maria Elisa Rosé wine manages to be a structured and very elegant; Nebbiolo gives, in addition to tending to pink onion, a fragrance of wild berries and pink sandy soils typical of the Roero. The aftertaste is long, wide, wraparound and the character is unmistakable, typical of Nebbiolo.


Intense red ruby with violet highlights.
Fragrance of cherry, musk, and blackberry.
Elegant and solid taste with good acidity.
Good structure with marked fruitiness and vanilla.
Suggested temperature of service 18° C

Riserva San Giorgio

Garnet red color.  Fresh and intense nose with hints of peach and red fruits, sometimes balsamic on the finish. The mouth, immediately fresh and pleasant, leaves room for the pulp which with its final sweetness accompanies the knowledge of a tannic texture of considerable importance and length.